The Idea
My idea was to make a messaging app that involved virtually sending bottle messages to people. You scanned a Heineken bottle and were able to send a message to anyone who had the app,
D&AD Heineken Brief
This project involved taking part in the D & AD awards briefs. There were many to choose from, I chose the Heineken brief, "Leverage a Beverage icon as a catalyst for connection" Create a brand experience for Heineken that cuts through the noise and gets audiences to make fresh connections, and culturally connect across boundaries and borders to make a fresher world and inspire togetherness and joy.
